406. Miss Universe 1969 GLORIA DIAZ: Universal Beauty Calendar Insert, from SEIKO, 1970

GLORIA DIAZ , IN A SEIKO CALENDAR GIVEAWAY, 1970

One of the favorite giveaways of companies during Christmas and the New Year are calendars—chosen for their practical use, and for decorative purpose. Indeed, SEIKO WATCHES made sure their premium calendar—given free as an insert in magazines---will be most appreciated, as the company tapped the year’s reigning Miss Universe 1969, 18 year old  Gloria Aspillera Diaz, to grace the one-sheet calendar. Diaz was hailed as the very first Filipina Miss Universe, and went on to become a successful actress and showbiz personality.

SEIKO, the Japanese company that made quality  watches, clocks, and timepieces, was founded in 1881 by Kintarō Hattori in Tokyo.  SEIKO  has distinguished itself as the most dependable, innovative (the company was one of those that launched the first quartz watches in the world)  and durable brand of timepieces in the market.

 SEIKO WATCHES were already available in the Philippines in the late 1960s, with many service centers nationwide. Today, they are sold by Seiko Philippines is a Filipino-owned corporation designated as the  authorized seller and service center of Seiko Watch Corporation in the country.

405. HAVE A SANYO CHRISTMAS! Corporate Ad, 1975

SANYO CHRISTMAS PRINT AD, 1975

SANYO Electric Co., Ltd., is a Japanese electronics company founded in 1949 by Toshio Iue, who grew it to become a Fortune 500 Japanese Electronics Company. SANYO means “three oceans”- referring to the Pacific, Atlantic and Indian oceans, as it was Iue’s ambition to make his business global.

In 1971, SANYO established international operations in the Philippines , thus SANYO Philippines Inc. came to be. It manufactured home appliances and consumer electronics—from air conditioners, refrigerators, radios, televisions, gas ranges, electric fans, and washing machines, that were marketed worldwide.

SANYO LOGO, 1976. Source: wikimediacommons

SANYO became a very popular brand in the Philippines in the mid 70s thru the 80s, as it was considered more affordable than the established Japanese brands like Toshiba, Panasonic and Mitsubishi, that is until Sharp Phils.came along.

With a booming business in 1975, SANYO greeted its growing legion of customers by putting out ots Christmas corporate ad, wishing them a happier life, that could only happen if one start buying their products now.

In 2011, the Haier Group acquired SANYO Electric Co.’s white goods business (refrigerator, washing machine, and consumer electric appliances) in select Asian markets like  Indonesia, Malaysia, Vietnam, and the Philippines. These are what SANYO Philippines Inc. continue to market, promote and advertise  today, online and in-store.

SOURCES:

Sanyo logo: wikimediacommons.

Sanyo website: https://www.sanyo-av.com/us/

Haier  completes acquisition of Sanyo brands in Southeast Asia:  https://www.haier.com/ph/about-haier/news/20190912_105720.shtml

404. Is That Who I Think She Is? LULETTE MORAN for BON-AMI Polishing Cleaner, 1974

LULETTE MORAN FOR BON AMI CLEANSER, 1974 Print Ad

Not all eyes were on Maria Margarita Moran when she reigned as 1973 Miss Universe; TV viewers were also transfixed with the sight of the pert and pretty model of a new HALO Shampoo TV commercial, a Colgate-Palmolive product that aired just later in the year.

THE MORAN SISTERS, MARGIE & LULETTE

The model was LULETTE MORAN, the equally beautiful younger sister of Margie, who charmed us when she playfully transformed her hair—and her character-- using shampoo suds. “I’m a wabbit!” Lulette purred in the shower, with rabbit ears made from HALO foam, sticking out from her head. That shot of her would give her wide recognition, paving the way for more commercial projects and career opportunities. Unfortunately, no print of this TV ad exists.

MORAN, model of  HALO SHAMPOO

In this rare 1974 print ad, MORAN is the lovely endorser for BON AMI Polishing Cleaner,  an iconic cleaning brand manufactured back in the 1880s in Connecticut. In 1971, Bon Ami was purchased by the Faultless Starch Company, and found its way to the Philippines. BON AMI, was recommended for appliances, and kitchen cookware because it cleans without scratching.

Despite MORAN’s endorsement, BON AMI floundered because Ajax and Dutch Cleanser were unshakeable in their dominance.  With all her advertising exposure, it is the HALO Shampoo commercial that remains identified with her.

MORAN put her U.P. education to good use by joining Bancom, and later Jardine Davis. It was in one company social in Hong Kong that she met French-English Philip Monbiot, an Oxford graduate. She wed Monbiot and settled in Singapore, where her husband ran a cocoa trading business. They have 3 children Natalie, Charles and Edward, and are settled in  Kensington, London.

 SOURCES:

Bon Ami: https://en.wikipedia.org/wiki/Bon_Ami / Halo Shampoo photo: ebay.com

Woman’s Home Companion Magazine

Butch Francisco, Lulette Moran after her halo days. https://www.philstar.com/entertainment/2002/09/05/174755/lulette-moran-after-her-145halo-days146

 

 

403. SUN GOLD POMADE, by Peter & Co., 1962-1972 Ads

SUN GOLD PRODUCTS Omnibus Ad, 1962

During the 1960s, local cosmetic and perfumery companies began making their presence felt in the market, alongside foreign companies, mostly from Japan. One such company was Peter & Co., in Quezon City, which started out making cosmetics, perfumes and toiletry products.

AN OLD GLASS JAR OF SUN GOLD POMADE

Apparently, Peter & Co, enjoyed a measure of success in that period with their SUN GOLD brand of pomade, brilliantine, and perfume. The company regularly adevryised its SUN GOLD products in magazines from the 1960s-thru the 70s.

SUN GOLD POMADE AD, 1972

SUN GOLD Medicated Pomade turned out to be their flagship brand. Packaged in attractive  wide-mouth clear glass jars with signature ridges, the medicated pomade was known for its pleasing fragrance. In fact, SUN GOLD Medicated Pomade enjoyed a long stay in the market, adding irresistible sparkle to personalities” for decades. It allowed the company to stay in operations to this day

SUN GOLD POMADE, Then (1972) and Now (2022)

SUN GOLD Medicated Pomade is available on online sites today, like Lazada and Shopee Philippines in 25 g. plastic jars. It is described in the selling sites as “a perfumed pomade for our lolos”, that  is still used by loyal customers for their hair grooming needs.

PICTURE SOURCE: Sun Gold in plastic jar: Shopee Phils. 

402. MAGGI SEASONING: Wakes Up the Taste of Food!, 1980

MAGGI is an old brand named after Julius Maggi, who, in 1872  took over his father's mill in Switzerland, and introduced product innovations for the kitchen. Before Filipro became Nestlé Philippines in 1986, it had already acquired the MAGGI brand. 

Its early products were meant to compete against the more established KNORR products, hence the launch in 1980 of MAGGI Bouillon Cube and MAGGI Liquid Seasoning.

MAGGI Liquid Seasoning may look like soy sauce, as they are made in the similar way and are rich in umami. But Maggi is made from hydrolyzed wheat protein with a flavor that is deeper and more complex than soy sauce.

The all-out launch of MAGGI Liquid Seasoning in 1980 included a TV commercial with a mother as presentor, and these series of print ads visualizing the theme “Wakes up the flavor of…”.  Familiar dishes like Macaroni, Pork Chop and Siomai were featured in quarter-size color magazine ads, that appeared in pairs,  in leading magazines.

MAGGI Liquid Seasoning slowly made a dent on Knorr’s seasoning business, and would be rebranded in the 1990s as MAGGI Savor. It continues to be produced today with many variants; other than the Classic Flavor, it is available in Garlic, Calamansi, Hot Chili and ChiliMansi flavors, 

401. PRC's WHEEL: A Little Wheel Does a Lot of Washing Campaign, 1965-66.

' A LITTLE WHEEL DOES A LOT OF WASHING' LAUNCH AD, 1965

WHEEL, a product of Philippine Refining Co.,(PRC), was one of the leading detergent bars of the 1960s, a precursor of ‘SUPERWHEEL’, which would turn out to be even bigger. In 1965, a new campaign was rolled out, that touched on the capacity of one slow-melting detergent bar to handle bigger washloads—making WHEEL, in effect, cost-efficient, economical, giving value for money unlike any other.

The thematic campaign ‘A Little Wheel Does a Lot of Washing’ was developed by J. Walter Thompson, Phils., and to make the promise come alive, the agency employed large Filipino families—obviously with loads and loads of laundry to wash--- to provide testimonials to WHEEL’s ability to handle large volumes of dirty clothes.

Leading off the print ad series were members of the DELA ROSA FAMILY., 10 children in all: Front Row: Raffy, Bobby, Charito, Monina, Eddie and Cheque. Back Row: Menchu, Maricel, Mike, Ginger. “WHEEL  melts slowly”, Mrs.  Dela Rosa notes.”With a large family like mine, this is important.”

The family of ATTY. AND MRS. BARTOLOME RIVERA includes  brood of 10:  Renato (22), Mario (20), Rebecca (18), Reynaldo (16), Antonio (14), Leonor (12), Jessica (10), Bartolome III (8), Josephine (6), Nerissa (4). “WHEEL melts so slowly…”, Mrs. Rivera gushes, “see now how it is so economical!”

The family of MR. AND MRS. BENJAMIN PEREZ consists of 9 children: Cherrie (7),  Fancy (14, twin), Benjie (15), Jeannette (19), Mina (23), Lilian (17), Edwin (12), Glenn (3), Ruby (14, twin). Mrs. Rosario Perez says: “Just a little WHEEL is enough to wash all our white clothes whiter . all our colored clothes cleaner!”

The family of DR. AND MRS. GREGORIO CANCIO counts 9 kids: Marie Ched (3), Jose Marie (4), Margaret (1), Imelda (8), Greg (14), Salvador (12), Marie (10), Louies (9), Manny (6). Mrs.  Imelda Borromeo-Cancio enthuses: “Economical WHEEL keeps my family looking neat and clean, all days of the week!”.

This must have been a convincing campaign as by the mid to late 60s, most large families do their washing the economical way—with WHEEL!

400. SHOWER TO SHOWER by Johnson & Johnson, Launch Ads 1980

WEAR FRESHNESS THIS SUMMER! Shower to Shower Omnibus Ad, 1980

For more than 100 years, since 1893, health product giant Johnson and Johnson has dominated the profitable talcum powder market beginning with Johnson’s Baby Powder.  Few products have developed the longevity of use that baby powder has his product became a global icon brand and soon, J&J began expanding to other talcum brands that were not just meant for babies’ bottom.

 In 1972, J&J launched a deorodizing talcum brand meant to be used after showering called SHOWER TO SHOWER. One of its most popular 70s campaign theme in the U.S. was the jingle-based “A sprinkle a day, helps keep the odor away”.

Eight years later, the product was launched in the Philippine market by J&J Phils., and, together with  its ad agency, developed a short-lived SHOWER TO SHOWER campaign, that, nevertheless surprised its audience. 

 The“Wear Freshness this Summer” campaign featured half-naked models in all shapes and sizes, wearing nothing but a long, and strategically placed towel, presumably after a shower. One of the models in the omnibus ad was even Ace Compton’s very own producer, Dulce Aristorenas. For the next few years, SHOWER TO SHOWER, with ots catchy jingle, help people to stay dry, to feel fresh, and to be pampered.

J &J held on to SHOWER TO SHOWER for fifty years before it was sold to Valeant Pharmaceuticals in 2012.

In recent years, however, health issues about talcum powder have risen sharply. A commonplace practice for decades, women have used talcum powder and talc-based products in their genital area which indicates the correlation to the deadly cancer. 

SHOWER TO SHOWER is still being sold in Asia—the Philippines included—today. But in May of 2020, Johnson & Johnson quietly announced that it would stop selling all talc-based products—including SHOWER TO SHOWER—in the United States. 

399. 1987 Creative Guild’s Radio Ad of the Year: PEPSODENT “Brush-Your-Teeth Crusade”

The PEPSODENT momentum carried over into the following year. After successfully hitting families with the mini-pack, PRC wanted to impress the kids and Socky Pitargue (JWT Creative Director) and company decided on a public service campaign that could pit the new toothpaste against market giant Colgate. The winning ad and the campaign were christened “The Brush-Your-Teeth Crusade”, and the idea, Pitargue says , was all about “writing a set of instructions that would be easy to remember.

Butch uy write the lengthy commercial, what he called “ang kwento ng Pepsodent,” in Pilipino, and had a gentle-voiced teacher/mommy character taking youngsters on a guided tour of their oral cavites, taking them left, right (‘kaliwa’t kanan”), up down (“taas-baba”) and around (“pa-ikot-ikot”). Uy didn’t forget to take side trips to the back of the teeth and the gums as well.

The commercial ended with a proper “Mumog-mumog, whoooosshh!” and was soon being memorized and recited by kids in public schools all over the country.

 SOURCE:  This article originally appeared on: Perfect 10, A Decade of Creativity in Philippine Advertising, pubished by the Exeutive Committee of the Creative Guild of the Philippines, First Edition 1995.  pp.72-73

398. Brand Stories: SKYFLAKES of M.Y. SAN & CO. 1962-1989 Ads

New, Richer Flavor SKYFLAKES, Launch Ad, 1962

M.Y. San & Co, (Mar Yuk San) went into the biscuit and cracker business to complement his Escolta Ice Cream shop that he put up with his family in Escolta in 1935. M.Y. San began branding their products starting with the Lion Brand Soda Crackers (1940). By the 1960s, they had added Fita, Carousel and SKYFLAKES, which was launched in 1962---”a completely new  kind of crackers, with a new richer flavor!”. 

SKYFLAKES, in an M.Y. San omnibus biscuits ad, 1963

For many years, SKYFLAKES came in a tin can wrapped with a red-striped paper label with a blue band carrying the SKYFLAKES brand name alongside a couple of the crackers seemingly flowing from the mouth of the can. The first cans had illustrated labels.

SKYFLAKES, "Top hit with the In-crowd", Print Ad, 1969

SKYFLAKES became best sellers in no time at all—even teens loved them: “Top-hit with the in-crowd”—as one ad flagged, all because of the tasty, crisp ‘n crunchy creamy flavor. Marketing pushed SKYFLAKES in  individual ads as their following grew

MALUTONG, KAHIT ANO'NG IPATONG, 1975

In the golden age of TV advertising in the Philippines, however, SKYFLAKES had all kinds of thematic messages, but in 1975, it hit the jackpot with a well-remembered slogan that had a matching television commercial. “Malutong…kahit ano’ng ipatong!” , the ad proclaimed---and it was a promise well delivered. A version even had a foreign talent mouthing the slogan with a distinctive American accent: ”Malu-tong, kahit ano’ng ipay-tong!”—and the TV audience went wild.

SKYFLAKES, "Snack Pack", Print Ad, 1987

There have been many messages after this—“SKY has no limit”,  referring to the limitless pairings one can have with SKYFLAKES. It was developed in 1989 by its agency, Adformatix. Other themes include” Ang Pambansang Biscuit”,  and in the new millennium: “Buti Na lang, laging Ready” (2005, Gallardo & Associates), “Break Mo, Kagatin Mo”, “Ito na ang Break Mo” (2010-2015, Publicis JimenezBasic) , but the 1970s “Malutong, Kahit Ano’ng Ipatong”, remains a Philippine sloganeering classic.

SKY has No Limit, Print Ad", 1989

SKYFLAKES, "Thousand and One Ways", Print Ad, 1989

Over the years, there have been a few product improvements and variations, particularly in the 2000 decade, like the launch of SKYFLAKES Fit (with Omega 3, 2015);  Flavored SKYFLAKES (Cheese, Garlic);  SKYFLAKES Cracker Sandwich (Mantekilya, Peanut Butter, Condensada. Chocolate). 

"COME TO THE SKY", Print Advertorial, 1989

But the base cracker recipe is still the same: wheat flour, vegetable shortening, iodized salt, sugar, baking soda & yeast. Even the iconic packaging has changed very little, it is so recognizable to millions of Filipinos nationwide. The unwavering loyalty and acceptance of consumers towards this original M.Y. San brand—now made by Monde M.Y. San--all these 6 decades indicate that SKYFLAKES is here to stay. 

397. Celebrity Endorser: MARY PRIETO for YUKI-NO-HANA Medicated Cream, 1959

MARY PRIETO in her only known endorsement, YUK NO HANA Cream, 1959

MARY PRIETO (b.1 Jan. 1920/d. 11 June 2010), a long and fruitful life, finding fame in many different worlds: as Yolanda Marquez, she made waves as a pre-war movie star on the silver screen. As Mary Prieto, she became a celebrated personality in Philippine high society, becoming a classic icon of style and grace. She became a model, and later, she a columnist and writer.

The Fil-Mex beauty (her father was Filipino lawyer Generoso Hernandez, mother was Marina, a Mexican)  grew up in California until age 14, when she opted to come back to the Philippines to stay in Macabebe, her father’s hometown. It was here that she met her father’s cousin, the celebrated Miss Pampanga of 1926, Rosario H. Paganiban. Rosario had been married a few years with director Vicente Salumbides. She opened doors for the young Yolanda so she could start a career in the movies. Soon, she was cast in “Milagro ng Nazareno” from Parlatone Films, where she co-starred with Angel Esmeralda (Nepomuceno). It was an unprecedented success and Yolanda was on her way.

WHEN MARY WAS YOLANDA, 1930s Fan Photo

Her output over a period of 2 decades was limited to just 9 film appearances, but those were enough to propel her to national fame. The war however, put her career on hold. In 1944, she met a La Sallian basketball star, Leo Prieto (later a PBA Commissioner), whom she married and stayed with for 65 years.

She would resurface as MARY PRIETO, and though she had retired from the movies, she made a very rare appearance as an ad model at age 39. Prieto appeared in an ad for a medicated cream made by Kimura Laboratories in 1959. The brand, YUKI NO HANA (Snow Flower) was touted as “the miracle cream of the century” that promises “a pearl-like complexion”.

Prieto gushes about the revolutionary in her endorsement: “YUKI NO HANA Medicated Cream part of my everyday beauty care. It softens and clears my complexion. I use it as a make-up base too. I recommend it for complexion problems.”

Not much is known about this product and its maker. But certainly, the endorser is quintessential figure in Philippine high society: Mary Prieto. With her passing, came the end of a gracious era, where good manners and proper decorum where hallmarks of a good and genteel society.

 SOURCES:

Tatler Asia: https://www.tatlerasia.com/style/fashion/mary-prieto-the-quintessential-society-lady

High Society Star: Yolanda Marquez, http://viewsfromthepampang.blogspot.com/2012/07/300-high-society-star-yolanda-marquez.html

The Best of Karilagan, https://www.philstar.com/entertainment/2017/08/26/1733004/best-karilagan

396. America’s Foremost Name in Authentic Footwear: GENUINE CONVERSE CHUCK TAYLOR ALL-STAR, 1967 Ads

CONVERSE CHUCK TAYLOR ALL-STAR 1967

One of the most popular brands of athletic shoes from the 1960s, the Genuine  CONVERSE CHUCK TAYLOR ALL-STAR took Philippines ports by storm, as it carried the heritage as “America’s Foremost Name in Authentic Footwear”. Charles Hollis Taylor (b. 24 Jun 1901/ d. 23 June1969) was an American basketball player and basketball shoe salesman/product marketer who is best known for his association with the Chuck Taylor All-Stars, which he helped to improve and promote.

The design of the iconic Chuck Taylor All Star has remained largely unchanged since its introduction in the early 1920s. Styled for champions, CONVERSE rubber shoes are lightweight for great speed and comfort. 

They are understitched with web tape backstay for extra support. “Peg-top” upper gives support without binding the ankles. 

The shoes are equipped with protective toe guard, permanent set eyelets, and non-marking positive traction outsole.

 The first U.S. Olympic basketball team wore Chucks in 1936. At the height of their popularity,  CONVERSE CHUCK TAYOR ALL-STAR were endorsed by more coaches and worn by more players than any other athletic shoes. 

BRILLIANT MATCH, Converse Chuck Taylor All Star, 1967

As for Chuck Taylor, he was inducted into the Sporting Goods Hall of Fame in 1958, and after his death, was inducted into the Naismith Memorial Basketball Hall of Fame.

 SOURCES:

Wikipedia.com, Chuck Taylor: https://en.wikipedia.org/wiki/Chuck_Taylor_(salesman)

History of Converse Chuck Taylor All-Stars:  https://www.opumo.com/magazine/history-of-converse-chuck-taylor-allp-star/

Chuck Taylor: You May Know His Shoes, But Do You Know His Story? by Chris Flook, Mar. 10, 2021

https://www.visitindiana.com/blog/post/chuck-taylor/

 

395. Always a Good Cake with SWANS DOWN Cake Flour, Ads 1957-1962

SWANS DOWN PRINT AD, 1961

Cake baking was never a Philippines tradition;  homemakers were happy with their kerosene stoves, and gas ranges were yet to be preferred. Mothers were also contented with their all-purpose flour. SWANS DOWN was meant to add more sophistication and variety to a Filipina mother’s culinary skills.

SWANS DOWN PRINT AD, 1961

 The product innovation was developed by Addison Igleheart,  who in 1894, discovered a new way of milling wheat that made a flour ideal for cake baking. He named it SWANS DOWN, because like the down feather of birds that were used in pillows, the cakes made from the flour were soft, light and fluffy. In 1904, SWANS DOWN confections won Gold medal at the St. Louis World’s Fair.

The Iglehearts joined General Foods Corp. in 1926, and in 1945, the food company  introduced  the first cake mix under the SWANS DOWN  name. It was such a success that SWANS DOWN became America’s favorite cake flour brand.

MOVIE STAR GLORIA ROMERO FOR SWANS DOWN, 1957

SWANS DOWN was first marketed in the Philippines beginning in the mid 1950s, and by 1957 was being advertised in national media. The first ad featured a black and white endorsement of 1950s superstar, Gloria Romero, who was also a sought-after celebrity model.

 SWANS DOWN was one of the first food products to use color and photography in their ads, in a time  when even food ads were largely illustrated in monotone.  It SWANS DOWN had less than a decade’s run in the Philippine market, it laid the foundation for cake baking and pastry making that led to the rise of cakeshops and bakeshop businesses like Red Ribbon and Goldilocks.

SWANS DOWN CHRISTMAS AD, 1962

By the early 1970s, marketing by other competitors forced SWANS DOWN Cake Mix out of business worldwide, but SWANS DOWN  Cake Flour survived because of the loyal generations of scratch bakers who refused to bake with anything else. In 1985, the Wm. B. Reily & Company purchased the Swans Down brand, and it is now manufactured and marketed by Reily Foods.

SWANS DOWN Cake Flour is only available in the Philippines through international shopping stores today.

SOURCES:

America’s favorite Cake Flour since 1894: https://swansdown.com/

Swans Down FB Page: https://www.facebook.com/SwansDownCakeFlour/

Swans Down photo:  https://reilyproducts.com/products/swans-down-32-oz/

394. THE PREMIUM GLASSES OF CAFE PURO, 1966-1969

CAFE PURO RAINBOW GLASSES, 1969

 INSTANT CAFÉ PURO, the coffee brand produced by Commonwealth Foods Inc., had established its dominance in the coffee market in the 1950s, and continued to do so in the 60s, even as other brands like Nescafe and the relatively newer Blend 45 began to step up their advertising and promotional push in the 1960s. 

CAFE PURO ANNIVERSARY CRYSTAL GLASSES, 1966

To maintain interest in the brand, CAFÉ PURO offered many promotions in succession. Beginning in 1966, it began packaging its coffee in reusable, decorated drinking-glass type jars that became keepsakes for its customers, long after the coffee had been used up. The “collective glass” packages, as premiums, provided added value to the brand.

CAFE PURO SPARKLING CRYSTAL GLASSES, 1966

The CAFÉ PURO glasses were so popular that for 3 successive years, they were offered as bonus giveaways. The first of these were the CAFÉ PURO Crystal Glass Collection, given away on the occasion of CFI’s 5^th Anniversary, Decorated with applied “sparkle’ designs, the large glasses were also available wit their Café Bueno and Le Café variants.

CAFE PURO ANNIVERSARY CRYSTAL GLASSES, 1966

That collection were quickly followed by their most well received glass premiums ever—the CAFÉ PURO Folk Dance Collection, launched in 1967. The series featured glasses native folk dance illustrations like “Itik-Itik”, “Maglalatik”, “Tahing Baila”, “Pandanggo sa Ilaw”, and many more. But CAFÉ PURO went steps further by incorporating the sme folk dance them in giveway pitchers and shakers as well. The collection was so well received that the promo ran for 2 years.

CAFE PURO FOLK DANCE GLASSES, 1967

Finally, in 1969, CAFÉ PURO rolled out its products in eye-catching colored glass packaging, promoted as the CAFÉ PURO Rainbow Glass Collection. Again, the elegant glass set was snapped up as soon as they appeared on supermarket shelves. Its competitors quickly recognized the value of these innovative packaging that pretty soon, its chief rival, Nescafe, began offering glasses of different designs as well, like the nescafe Diamond Cut glass, as well as classic glass multi-purpose jars,

 But the CAFÉ PURO glasses were unrivalled for their creative design and durability, so it is no wonder that they can still be found today still in use in homes, or stored away in somebody else’s old “platera” or tableware cabinets.