457. BENCH FIX HAIRSTYLING STICK, "Do-It-Yourself Styling Demo", 2002

A CONCEPT BOARD TO EXPLAIN THE BENCH/FIX ACTIVATION IDEA,

The BENCH FIX Styling Salons were opened in 2002 by the lifestyle company BENCH, and their initial success spawned hair grooming products, the first of which was the BENCH FIX HAIRSTYLING STICK. 

The creative team of Jimenez D'Arcy, the agency assigned to BENCH promotions, conceived of an idea to launch the product and introduce styling possibilities. The team, led by Creative Director Don  Sevilla III, came up with a do-it-yourself demo using a whiteboard marker attached to the product case. A whiteboard poster was placed in Bench FIX Salons.

456. JAIME BLANCH for PHILIPPINE AIRLINES “Shining Through” Jingle, 1986

CLASSIC PAL "Shining Through" Print Ad, shot at Casa Manila, , 1986

When the new campaign of Philippine Airlines was unveiled in 1986, local and international audience were thrilled to see the “Beauty of the Philippines”—from its beautifully-photographed scenic spots to the lovely Filipinas ever that appeared in the multi-awarded commercials prepared by Avia Communications.

SHINING THROUGH, Lyrics by Debbie Coloma

But many were also smitten with the music that was used to score the commercials, particularly the jingle, written by Debbie Coloma, composed by Russell Jones and sung by Jaime Blanch. He came from a performing family; actress Marita Zobel (aka Mary Ann Respall Blanch-Roxas), is his half-sister.

LISTEN TO JAMES BLANCH SING PAL JINGLE HERE, posted by betaxfer, 2012

Jaime Blanch was then a stage actor with Repetory Philippines who did musical plays like Pirates of Penzance. This led to advertising jobs—as an actor, voice talent and producer. His fine vocals was soon heard all over the airwaves, which led to a short showbiz career.

Blanch later did Miss Saigon with Lea Salonga at CCP, Les Miserables and Pirates of Penzance. He also was seen in a supporting role in “The Dolzura Cortez Story”, the first AIDS-themed film in the country starring Vilma Santos.

JAIME BLANCH, in 2020.

Blanch moved to the U.S. in 2003 at age 38, settling in California with his mother and sister, and then to Boston. He has a daughter, Sofia, with his partner Cristina, and continues to post his music videos on his FB page, which only means that performing is indeed, in his blood.

SOURCES:

Jaime Blanch FB Page.

Whatever happened to actor Jaime Blanch? By Dennis Clemente, https://entertainment.inquirer.net/90359/whatever-happened-to-actor-jaime-blanch-hes-in-watertown-of-all-places

Youtube video: Jaime Blanche singing a commercial jingle @ Ryan-Ryan Musikahan, posted by betaxfer1, 2012, https://www.youtube.com/watch?v=Y_OvR5c5GNw

455. Choco-Happy Holidays: HERSHEY'S , RICOA, PRESTO and GOYA CHOCOLATES, Prints Ads 1967-1986

HERSHEY'S COCOA, For baking and drinking. Print Ad, 1986.

You must agree: Chocolates are way up there on every holiday shopper's "must-buy" list. Whether as presents, as part of the Christmas fare, and as "Kris-kringle" secret gifts, chocolates are eternal favorites! That's why, when the holidays come, expect a barrage of ads from the country's top chocolate manufacturers and distributors--just like these ads that are guaranteed to make you drool!

PRESTO MILK CHOCOLATE CHRISTMAS GIFT BOXES, Print Ad, 1967

RICOA Chocolates and Breakfast Drinks, Print Ad. 1975

GOYA Premium Milk Chocolate, Print Ad , 1986