CLICQUOT CLUB was
first produced in 1881 in Massachusetts, as a sparkling cider by LaCroix Fruit
Farm. It was named “Clicquot”,after the French champagne “Veuve Clicquot”. After
The Clicquot company was formed, the apple cider was dropped, in favor of a new
drink—the Clicquot Club Ginger Ale. Other flavors followed: Cream Soda,
Strawberry, Orange, Rootbeer, Lemon & Lime, and Grape. Its “Eskimo Boy”
mascot, became one of the most recognizable brand characters in the U.S.
It was
distributed internationally in the 1950s, that led to its Philippine launch. Rafael
Yabut‘s “Tayo’y Mag-aliw” radio program, aired over DZRH, promoted the product in
a segment called “Clicquot’s Tayo’y Uminom Program”. Clicquot Club was gone by
the early 1960s; the company was
eventually bought by the Cott Beverage Corporation of Connecticut in 1969.
Last of a 4-part series of some of the most amusing,
unusual, and sometimes, weird-sounding names ever coined for real products,
that were available in the Philippines –from the 1930s to the 1960s.
REUTER’S SOAP. Brand Name For: Skin
Soap
The early toilet soap designed to beautify a woman’s
complexion is a trademark of Lanman & Kemp-Barclay & Co., Inc. The
company, itself was founded in 1808 by Robert I. Murray and its business was
conducted under the firm name Murray & Lanman in New York. The brand name--REUTER’S SOAP-- has nothing
to do with the world-famous news bureau. It was named after its creator, Dr.
John Reuter. The classic bar soap was sold in the 1950s under its Spanish brand
name, Jabon de Reuter, in the Philippines. The company still is in cooperation
today with headquarters in Westwood, New Jersey, and continues to sell the
soap.
SAKITALIS. Brand name for:
Medical plaster
Now here’s another direct-to-the-point name for a pain-soothing
medicated plaster—SAKITALIS (Aches away!).The wordsmith had an easy time with this brand name, and even though it
sounded like the aforementioned “Katialis”, it is still distinct in its
category. SAKITALIS, which contains belladonna, was “the most effective plaster
pan reliever”—in distinctive pink color! It was available in the late 1950s at
all drugstores,distributed by Colossal
Drug Store. But the coming of made in Japan Salonpas, obliterated it, and by
the 1970s, Salonpas became the dominant plaster brand, for its superior
efficacy—not to mention its catchy, classy name that has become an everyday
term fora pain relieving plaster for
all body parts.
SILENT NIGHT. A Brand Name for:
Perfume and Lotion
Yes, Virginia, there is such a perfume brand called
SILENT NIGHT, ‘ a perfume masterpiece made by Countess Maritza of New York,
U.S.A.”. It was locally distributed in local stores in 1962. But wait,there’s also a SILENT NIGHT Lotion to
complement it. Like a line from the carol, was it also tender and mild,? With a
name like that, how can you miss? As the ad suggests—“it’s best to give on
Christmas!”. One wonders if it is inappropriate to give SILENT NIGHT on other
occasions, say, like birthdays and Valentines,
TANSAN. A Brand Name for:
Mineral Water
It’s okay to drink the TANSAN!!!The crown cap revolutionized the glass bottling industry
when it was invented in 1897 by William Painter. The first drink that featured
the crimped tin cap was called TANSAN, a bottled mineral water marketed by
Clifford Wilkinson in the early 1900s. The brand name TANSAN–believed to be of
Japanese origin–has now come to mean crown caps in Filipino. The product first
came out in straight-sided bottles, and then in small, bulb-shaped green
bottles with the name in relief. In its
1920s ads, TANSAN was proclaimed as a 100% pure, sourced from “natural waters
free from all earthly deposits.” Being “radium-active,” TANSAN possesses many
medicinal qualities, proven against stomach disorders.
VIN DÉSILES. A Brand Name for: Tonic
wine
The brand name of this revitalizing drink popular in the
1950s seem anachronistic as it sound like the name of contemporary Hollywood
action star, Vin Diesel. But it was produced long before the action star of
“XXX” and “The Fast and the Furious” was born. VIN DÉSILES, a wine-based drink that claims to
restore energy and appetite, and was distributed by Oceanic Commercial, Inc. in
the Philippines. It may not have inspired the name of action star Vin Dieeel,
but it sure is power-packed like him!
JIMENEZ DMB&B's winning ad for Jag Anti-Fit, aired June 1996
Jeans ad featuring
merman makes waves
(from a PR article published in the Philippine Star and Manila
Bulletin, Sep. 1996)
The new JAG Anti-Fit commercial is making waves, literally,
with its focus on a mythological sea creature. Titled “Merman”, the ad is
catching the fancy of viewers. It features a man shown swimming with a
fishtail, then removing it afterwards to put on a pair of JAG Anti-Fit Jeans.
Using a merman as model for denim jeans is indeed a fresh
idea,
Australian model MATT CHENEY, a competitive swimmer, and did all the swimming scenes in the ad.
“We had to think Anti-Fit. I think this is synonymous to
being rugged, daring, comfortable and even controversial”, says Jun Reyes, the
commercial’s director.
“When we say jeans, it usually refers to tight-fitting
denims, so the idea behind the commercial is to show how we can feel
comfortable with jeans”, adds Alex Castro, who collaborated with Reyes on the
JAG ad. “ We fitted a man with the tail of a fish to show how constricting
denims can be. It shows the limitation of movement. It is not relaxed, not
comfortable. Then we show JAG breaks out of the denim stereotype”.
WATCH JAG ANTI-FIT "MERMAN" TVC HERE:
Source: JAGJeansPh
To make the commercial work, the team relied on realistic
props and materials. Says Reyes, “it took hours to put the fish tail on the
model. He had to wake up at 4 a.m. for the make-up artist to work on him. We
really made sure that the tail would appear as though it was a part of him. We
used prosthetics so that the tail would look real. And the tail was detailed
for the model so that it would not make him uncomfortable. We had a another
tail on reserve in case it got damage. The model had to be carried by 4 men to
the beach.
JAG ANTI-FIT "MERMAN' TVC SHOOTING IN BOLINAO, PANGASINAN
Choosing the ideal site for the commercial was also crucial.
The shoot was shot in 2 locations: Anilao, Batangas for the underwater scenes,
and Bolinao, Panagsinan for the beach scenes.
Reyes and Castro said the commercial was easy to do. They
shot the underwater scene for a day, and the scenes above the water overnight.
Since models count a lot in the success of a commercial, JAG
made sure they had a perfect merman in its ad. “We had to look for a model who
is rugged and suave at the same time. These qualities we found in Matt Cheney,
who is a swimmers and a model from Australia. He was paired with Carol Dunbar
to add appeal to the commercial. Together, they epitomize the image of JAG—young,
spirited, adventurous”, Reyes explains.
The prosthetic fish tail was molded on the model's body
Mythological creatures, gorgeous bods, and a cool concept.
With all these elements combined, the JAG Anti-Fit commercial is already making
a big splash on TV screens.
NOTE: JAG ANTI-FIT ‘MERMAN’
TVC was adjudged by the Creative Guild of the Philippines for the month of
September 1996.
CREDITS:
AGENCY: JIMENEZ DMB&B
Copywriter: ALEX R. CASTRO / Art Director: NIKKO CORNELIO
Producer: PAUL SUAREZ / Account: ANNA DOMINGO
PRODUCTION HOUSE: UNITEL
Director: JUN REYES
D.O.P. BOY YÑIGUEZ, LEE BRIONES / Editor: IKE VENERACION
Production Design: TOMMY NG / Executive Producer: Deet Castillo
