1980 was an Olympic year and to tide on the sporting
craze, MILO—theOlympic Energy
Drink-- launched its Free SUPER ATHLETES
Promo. These were giveaway standing plastic athele figures given away with
every tin of MILO.
There were 8 athletes to choose from—Gymnast, Shotputter,
Football Player, Diver, Torch Bearer, Runner, Javelin Thrower and Weightlifter.
They were available in Red, Blue, Green and Yellow Colors.
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| Photo used with permission. Nicky Hernandez Collection |
The SUPER ATHLETES
can be collected for playing the MILO
Super Sports Game. The gameboards could be clipped from selected magazines
and newspapers.
However, there was a major boycott of the Moscow Games in
1980, as a potest for the Soviet invasion of Afghanstan. This resulted in the
non-participation of major countries including U.S.A. and other western nations,
and the organization of the alternative Goodwill Games. Similarly, in the next
1984 Olympics, the games were boycotted by Russia and the eastern bloc
countries.
It is good to know that the 30th Southeast Asian
Games in the Philippines, which is wrapping up this week, continues to uphold the spirit of
sportsmanship and friendly competition, untouched by politics and contentious
politicians. Here’s to all the SUPER
ATHLETES of the SEA Games!!
CREDITS:
Many Thanks to Nicky Hernandez for the use of his Super Athletes collection photo.
