BOB SOLER "Mr. Basketball", for EDWARDSON 1962 |
Edwardson Manufacturing Corp. (founded in Nov. 20, 1959) was
the maker of EDWARDSON Athletic
Shoes, which became one of the more popular sports shoe brand din the
Philippines from the 1950s thru the 60s. One of their bestsellers is the EDWARDSON TOP STAR, which were recommended
for the basketball hardcourt.
Perfect for the hardcourt, thy won’t skid or slide, while giving you speed and comfort. With the
shoes’ double binding, they are guaranteed for strength and endurance. As their
ads claim—“with EDWARDSON you’re
ready to win!”.
EDWARDSON TOP STAR
was launch using an unnamed but a rising personality—Bob Soler (Robert Ycsiar
Gutierrez)—who happened to be an ace player of the sport himself, He was an
NCAA basketball player from San Beda College when he was discovered for the
movies.
BOB SOLER, "Mr. Basketball", Source: Video48 |
In 1958, he was tapped to appear in the film, “Mr. Basketball”, along with Olympian basketballer, Carlos Badion. No wonder, 4 years later, he signed a contract to appear in EDWARDSON Top Star Ads. In 1966 he would find greater fame in the film “Captain Barbell” in the title role.
EDWARDSON athletic
shoes became so popular that main competitor Jacinto Rubber & Plastics Co., came out
with a similarly-designed pair. In 1966, Edwardson Manufacturing Corp, and
Converse Rubber Corp., (maker of
Converse Chuck Taylor All Star Rubber Shoes), sued Jacinto for unfair business
practice. The Supreme Court ruled in favor of the defendants, restraining
Jacinto from making shoes with confusingly similar features as EDWARDSON and Converse’s.
PHOTO SOURCE: VIDEO 48, for the ad of the film, "Mr. Basketball', starring Bob Soler.
He is the cousin of Eddie Gutierrez uncle of Richard Gutierrez brother in law of Fernando Poe Jr. star in several TV films and media born Roberto Gutierrez under his screen name as Bob Soler born in 1939 Manila Philippines.
ReplyDeleteBob Soler (1939-2023) Filipino actor & former basketball player cousin of Eddie Gutierrez.
ReplyDeleteElizabeth Poe Gutierrez Filipina actress & former spouse of the late Bob Soler aunt of Grace Poe & Lovi Poe now resident of Los Angeles California USA.
ReplyDelete