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| Get your Drive and Energy from STAR, 1960 |
STAR MARGARINE
was first produced by the Philippine Manufacturing Co. in 1931, and 4 years
later Procter & Gamble of Cincinnati acquired PMC. STAR already had a local
following by then, but P&G was determined to market the brand better in its
communication of real consumer benefits.
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| STAR, "Dance" Version, 1960 |
Before STAR MARGARINE
would find lasting fame and success for its “Iba na’ng Matangkad” ad campaign, brand
marketing toyed with many selling propositions—from the product being a
beri-beri fighter in 1951 (STAR had Vitamin B1), a vitamin-rich cooking aid, to
a flavorsome, nutritious spread (“STARS for Flavor” was the slogan).
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| STAR, "Swim" Version,1960 |
In 1960, STAR
MARGARINE continued to be sold for its value-for-money health benefits,
dimensionalized as giving your body “drive
and energy” , at a little cost. A tablespoon of STAR, the ad claims, has energy-giving value that is equivalent to a
glass of milk, two eggs, and a slice of beef. A series of 3 print ads ran in color on leading weekend magazines, as
shown here.
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| STAR,"Basketball" version, 1960 |
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