276. BERT ‘Tawa’ MARCELO for HITACHI Space Wind Module ELECTRIC FAN, 1980

HITACHI SPACE WIND MODULE ELECTRIC FAN, Print Ad, 1980

In 1980, HITACHI-UNION, a joint venture with Hitachi ldt., of Japan,  introduced a new electric fan with advanced features perfect for the cosmic age—the HITACHI SPACE WIND MODULE ELECTRIC FAN.

The revolutionary fan has a Streamlined Body Base designed by the world’ s top engineers, and an easy Space Slide Switch to change fan speed. Its unique Aerodyne Control is a special attachment to the fan guard that is designed to concentrate air-flow and direct it as you please.

Who best to sell the new HITACHI SPACE WIND MODULE ELECTRIC FAN than a TV space alien—a MORK lookalike inspired by the 80s TV hit series, “MORK AND MINDY”, starring goofy Robin Williams. 

WATCH BERT MARCELO'S HITACHI FAN

 "MORK" TVC  30s HERE:

The Filipino comic counterpart was the equally zany Bert “Tawa” Marcelo, who hammed it up as a Pinoy Mork, who emerges from an egg  dressed in a similar alien costume , and selling the fan features using his famous Bulacan accent and spiced with his trademark laughter.

Na-noo, na-noo? “Aw, come on!”

SOURCES:

Bulacan Accent by Bert "Tawa" Marcelo in his Hitachi Commercial, https://www.youtube.com/watch?v=CSNB52_7aqA, uploaded by Bulakenyo KaKung, 23 Oct. 2018.