263. Is That Who I Think She Is? RIO LOCSIN for BOOGIE Jeans and HEAVENLY Silken Touch

RIO LOCSIN,  ACTRESS (in "Aliw-Iw"), MODEL (for Heavenly Silken Touch Ad)

One of the most scintillating star discoveries of the late 1970s was the beautiful RIO LOCSIN (b. 4 Oct. 1961) aka Ma. Theresa Rosario Garcia Nayve. Like her mother who had been a movie actress in the 1950s, Rio was destined for showbiz too.

The brown-eyed 5’3.5” Sienna College beauty, with her trademark mole on her right cheek, started as a model. One of her earliest was for an obscure brand of cosmetics, HEAVENLY Silk Touch  Cosmetics, done when she was in her teens. She was unbilled in the print ad.

 

HEAVENLY SILKEN TOUCH Cosmetics Print Ad, 1974

Eventually, the model caught the attention of Regal Films. Locsin was launched her in the big box office hit, “Disgrasyada” (1978), opposite Ronald Corveau and Rolly Quizon, directed by Elwood Perez. 

The reception to the new star was so thunderous that she was given similar sexy roles like “Menor de Edad”, “Aliw-iw” and “Love Affair” (1979). But she transcended that genre and proved that she could be sensitive actress with “Ina, Kapatid, Anak” (1979), appeared alongside icons Charito Solis and Ric Rodrigo.  She, of course, also lit the screen as Darna, a role reserved for a few, in “Bira, Darna, Bira” (1979). 

 

BOOGIE JEANS AD, 1979

Advertisers lined up to draft the new toast of Tinseltown in print ads and commercials. She appeared in a print ads for BOOGIE JEANS in 1979, made by Rugger Garments Mfg. Inc., based in Caloocan, which achieved a measure of success in the local jeans market. Rugger also manufactured Gitano jeans, which led to a trademark case against Gitano U.S. Both BOOGIE Jeans and HEAVENLY Silken Touch are no loner produced today, but the lovely RIO LOCSIN continues to be a luminous presence on both the movie and TV screens.

SOURCES:

Rio Locsin, wikipedia.com

Rio Locsin FB Fan Page