Along with Susan Roces, Amalia Fuentes (b. 27 Aug. 1940) was
one of the first true superstars of the
Philippine silver screen of the 60s decade. Naga-born Fuentes was the daughter
of Alvaro Muhlach Sr., a Filipino of German-Spanish blood, and Concepcion
Amador. Her father had died during the war, so when she came of age, Fuentes
decided to find work to support the family.
MR. & MISS NO. 1: Juancho and Amalia |
She topped the contest, along with male winner, Juancho Gutierrez, and their careers were launched via their debut film, “Movie Fan”.
It was an instant success and she went on to make more blockbuster hits with Juancho like “Sonata” (1957) and “Pakiusap” (1959). Eventually, she was paired with Romeo Vasquez (“Pretty Boy”, “Ako ang May Sala”), who would become her husband, and father of their daughter Liezl.
But it was in the 1960s that her star shone the
brightest, beginning with the “Ako ang May Sala” (1960), and the 1963 romantic
comedy “Ang Senyorito at ang Atsay”. Her intense screen rivalry with Susan Roces
further heightened her fame. They had appeared together in “Amy, Susie, Tessie”
(1960). When Roces did the popular “Susanang Daldal”, Fuentes countered with “Amaliang
Mali-Mali”, and the competition was on.
As a an actress of superstar status, Fuentes was squired
by many companies to endorse their products. The largest Ford dealer in the
country, manila Trading & Supply Co. or MANTRADE, signed her up in 1965 to appear in print ads for their
latest car model—Fairlane 500.
She also became an endorser of REVE D’OR, a premium line of
cosmetics (Lotion, Face Powder, Perfume) distributed by Oceanic Commercial Inc. in
1965.
Fuentes became the face of LUX Beauty Soap in 1969, a casting coup for the brand which had
signed up Susan Roces earlier as one of their Lux ladies. She did a TV commercial that showed her at
her most beautiful.
She supported her daughter with Vasquez, Liezl Sumilang,
when she,too, became a child star and a commercial model, most notably for
SCOTT’S EMULSION in 1974.
The checkered career of Fuentes included not just acting,
but she also forayed into movie producing, screenplay writing and directing.
But no doubt, it was the pulling power of her beauty that she will be
remembered for, earning admiration from three generations of fans who have
dubbed her as the Philippine answer to Elizabeth Taylor.
Amalia Fuentes was the original Filipina actress endorser of Lux soap. Not Susan Roces. Because of Amalia's endorsement Lux became a successful brand in the Philippines. Thereafter other actresses including Susan, Liberty Ilagan, etc became Lux endorsers.
ReplyDeleteAmalia also did commercials for Coke, kokuryu, and La Germania.
Wrong!!! hindi sya Original , it was Susan Roces made Lux Soap commercial so famous dahil sa Kutis nyang Porcelana , maybe your forgot si Susan Roces ang tinawag na "THE FACE THAT REFRESHES" DAHIL NAPAKA-KINIS ANG NAPAKA PUTI NG COMPLEXION NITO , MILKY COMPLEXION malayo ikompara kay Amalia Fuentes . ALAM NATIN YAN LAHAT . NAPAKA GANDA NG COMPLEXION NI MS SUSAN ROCES . GRABE KA SMOOTH AT PUTI NITO .
DeleteYOU ARE VETY WRONG Muzik Queen, YOU LIED YOU DO NOT KNOW. MISS AMALIA FUENTES WAS THE ORIGINAL LUX BEAUTY SOAP MODEL IN 1964 AND IN 1968. SHE MODELED LUX TWICE. THEN CAME Maggie Dela RIVA, Daisy Romualdez, Liberty Ilagan, Gina Pareño, Susan Roces, ETC.
Delete@gel,,, YES! VERY TRUE! MS AMALIA FUENTES WAS THE ORIGINAL LUX BEAUTY SOAP MODEL!
DeleteSHE MADE IT TWICE IN 1964 and in 1968!
MS. AMALIA FUENTES, THE WORLD’S MOST BESUTIFUL WOMAN/ACTRESS!
YOU ARE THAT WRONG Brandy-96,,,MISS AMALIA FUENTES WAS THE ORIGINAL AND FIRST ENDORSER OF LUX BEAUTY SOAP SHE MADE IT TWICE IN 1964 AND 1968...THEN CAME Daisy Romualdez, Maggie dela Riva, Liberty Ilagan, Susan Roces, Gina Pareno, Malene Dauden, Rosemarie Sonora, Josephine Estrada, eetc.
DeleteYOU KNOW NOTHING Brandy-96! SHUT UP!
DeleteShe is the former rival of the original queen of Filipino TV and movies the late Susan Roces (1940-2022) RIP/Rest in Peace.
Delete@Muzic Queen,,,STOP THA FACE THAT REFRESHES..Susan Roces HAS A WIDE ROUND FACE ! AMALIA FUENTES HAS A PERFECT OVAL SHAPED OF FACE! MAPUTI LANG C Susan. AND HINDI YAN ANG BASEHAN S PAGIGING BEAUTIFUL! GOT IT?
ReplyDeleteAmalia Fuentes and Susan Roces became friends since 1993 after years of rivalry ended.
DeleteMusik Q you do not know what you are talking about! Check your facts!!! Do not spread fake news!!!
ReplyDeleteAmalia Fuentes she is the legendary Filipina actress & endorser in Filipino entertainment in the Philippines.
DeleteMISS AMALIA FUENTES ,,,THE "WORLD'S MOST BEAUTIFUL WOMAN/ACTRESS !!!
ReplyDeleteShe is the very best actress in the world.
DeleteMISS AMALIA FUENTES,,,
ReplyDeleteTHE "REAL CROWNED QUEEN" OF PHILIPPINE CINEMA!!!
THE MOST GLAMOROUS MOVIE QUEEN OF PHILIPPINE/ASIAN CINEMA!!!
THE HIGHEST-PAID ACTRESS IN THE 60'S-70'S!!
THE BOX-OFFICE QUEEN OF THE 60'S-70'S!!!
THE OROGINAL MOST CONTROVERSIAL FIGURE OF PHLIPPINE CINEMA!!
MISS AMALIA FUENTES,,,UNRIVALED!!!
Dubbed as the "Elizabeth Taylor of the Philippines" by the international media in the Philippines.
DeleteI read somewhere that she has a Hollywood offer, but she declined because she was already a big star her in the Philippines. And also, it was Amalia Fuentes who was a first Lux endorser, because Lux at that time are looking for the most beautiful face in Asian cinema to counterpart other well known Hollywood Lux endorser beauties like Ava Gardner, Debbie Reynolds, Elizabeth Taylor and a few.
ReplyDeleteMr Alex. May nakalimutan kang ad ng Coke ni Ms Amslia Fuentes
ReplyDeleteAmalia Fuentes May She Rest in Peace Amen.👼👼👼👼👼👼👼👼👼👼👼👼👼👼👼👼👼👼👼👼👼👼👼👼👼👼👼👼👼👼👼👼👼👼👼👼👼👼👼👼👼👼👼👼👼👼👼👼👼👼👼👼👼🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏
Deletehttps://www.youtube.com/watch?v=fJT_p29yNDw&ab_channel=%E2%A8%82stupidstickman found this commercial on YT!
ReplyDeleteShe is the former veteran Filipina actress star in several TV films and media she is the mother of her only daughter Anna Liza Sumilang aunt of famous actors Nino Muhlach Aga Muhlach and members of the talented Filipino personality Muhlach Family.
Delete