353. JAY ILAGAN for COLGATE DENTAL CREAM, "Mouth Specialist" , 1986

JAY ILAGAN for COLGATE "The Mouth Specialist", 1986

In mid-1985, COLGATE Dental Cream unveiled a new campaign theme for the popular toothpaste brand—“The Mouth Specialist”—which further underlined Colgate’s role in oral hygiene and dental science vis-à-vis the many “lifestyle” brands that promised social confidence. Instead of dental authorities to drive the message home, COLGATE relied on a young, appealing movie personality to tell his COLGATE experience—JAY ILAGAN,

Julius Abad Ilagan ( b. 20 Jan. 1953/d. 3 Feb. 1992) belonged to an illustrious showbiz family, the son of Sampaguita star Corazon Noble and director Angel Esmeralda. He started acting early in films, using “Angel” as his screen name. At age 9, he appeared in “Batang Maynila”.  It was in “Maruja” that Jay—still just 14 years old—shows his mettle as a young matinee idol, capped by a sterling performance in “Tubog sa Ginto”, and “Tatlo, Dalawa, Isa”, where he starred in one episode of the trilogy as a juvenile drug addict. 

WATCH JAY ILAGAN'S COLGATE TVC HERE:

He made a successful transition to adult roles like “Kisapmata” (a 1982 Gawad Urian Best Supporting Actor), and Sister Stella L. (1985 Gawad Urian Best Actor). Jay was riding high on the crest of victory when COLGATE called to offer him the plum role in the testimonial commercial. He was already a well-known face on TV by that time, as he was one of the “Bad Bananas’ (along with Edgar Mortiz, Johnny Delgado and Christopher de Leon), whose “Goin Bananas” comedy program was a certified TV hit.

Jay was formerly married to actress Hilda Koronel and then, after their separation, lived in with Amy Austria. Jay died in a terrible accident on 3 Feb. 1992, when his motorcycle skidded, throwing the actor to death. He was only 39.

SOURCES:

Jay Ilagan, uploaded by juniorsky52,  https://www.youtube.com/watch?v=UQu717_Eb0I

Wikipedia: https://en.wikipedia.org/wiki/Jay_Ilagan