Tuesday, December 25, 2018

198. THE FILIPINO PAROL, IN CHRISTMAS ADS, 1935-1971

SKYFLAKES, M.Y. SAN BISCUITS, 1963

The parol is an enduring symbol of Christmas in the Philippines, a must-have decoration in Filipino homes during the long holiday season.  The parol, usually star-shaped to evoke the Star of Bethlehem, is hanged and lit in front of houses as early as September as a symbol of hope, goodwill and a bright future. It is no wonder that the colorful parol has been used as a design motif for many years in Philippine advertising and commercial art. Here are a few examples:
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PHILIPPINE MATCH COMPANY, PRINT AD, 1955

OLYMPIAN RUBBER SHOES, PRINT AD, 1935

PEPSI-COLA, PRINT AD, 1957

TANDUAY RHUM, PRINT AD, 1962

YCO PAINTS & FLOOR WAX, PRINT AD, 1963

HELENE CURTIS BEAUTY PRODUCTS, PRINT AD, 1963

DUTCH BOY PAINTS, 1965

SAN MIGUEL BEER, PRINT AD, 1968

RADIOWEALTH TV, PRINT AD, 1971

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