Tuesday, September 25, 2018

184. “Magandang Umaga Sa Iyo!”: Nestlè SUNRISE Soluble Coffee, 1987.

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SUNRISE COFFEE, in new Flavor-Rich Granules form, relaunch ad, 1988. In 1987, Nestlè Philippines developed a local coffee product tha...
4 comments:
Tuesday, September 18, 2018

183. Brand Icon: WHITE CASTLE WHISKY GIRL, 1974

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CARMI MARTIN, WHITE CASTLE GIRL, 1984-1986 One of the most unforgettable brand ambassadors for a product beginning in the 1970s was n...
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Monday, September 10, 2018

182. Skin Soaps for our Teen Years: DR. KAUFFMAN, NEKO, WONDER SOAP

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HOW I SURVIVED TEEN-AGE ACNE. A trio of medicated soap essentials popular in the 60s through the 80s. Then, as now, the pubescent ...
1 comment:
Tuesday, September 4, 2018

181. It’s Here! America’s Newest Washing Discovery! BREEZE: The First Philippine Ads, 1962-1968

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THE LAUNCH AD OF BREEZE 'Washes Doubly Clean". Magazine double-page spread. 1962 Philippine Refining Company (PRC), started a...
8 comments:
Thursday, August 30, 2018

180. Battle of the Noodle Stars: Jun “Mr. ShooLi” Urbano's QUICKCHOW vs. Gary Lising's NISSIN’S RAMEN

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Before, preparing noodle soups and dishes was a chore: one had to get fresh noodles or dry bihon from the market, cooked at home, g...
Sunday, August 26, 2018

179. Bad Hair, Behave! TANCHO TIQUE of Tancho Corp., 1962-1972

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THE FIRST TANCHO ADS WERE FOR WOMEN! May 1962 When TANCHO CORPORATION barged into the hair grooming scene with its TANCHO TIQUE POM...
10 comments:
Monday, August 20, 2018

178. Brand Names that Became Everyday Pinoy Words #5: KLEENEX TISSUES

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KLEENEX IS TISSUE, TISSUE IS KLEENEX. Early Philippine ad. 1953. To many Filipinos growing up in the 1960s and 70s, facial tissue ...