Wednesday, September 27, 2017

129. KATIALIS AND BALATKINIS: A Tale of Two Ointments and the Brothers that Created Them.

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KATIALIS, formulated by Dr. Lorenzo Reyes, B&W print ad, 1946. The most successful local skin ointment in history was formulated ...
4 comments:
Wednesday, September 20, 2017

128. 1984 Creative Guild’s Radio Ad of the Year: GILLETTE’s RUBIE BLADE, “Harana” RC 30s.

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The Creative Guild’s very frst radio ad of the year drew inspiration from the popular slice-of-life format, but further injected situ...
7 comments:
Sunday, September 10, 2017

127. Brand Names That Became Everyday Pinoy Words #4: CUTEX

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CUTEX AD, Detail from a ca. 1960 ad. In the nail-painting craze of the 60s, the word CUTEX became a generic term for nail polis...
6 comments:
Friday, September 1, 2017

126. RC COLA: “The One with the Mad, Mad Taste!” TVC (1968)

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ROYAL CROWN COLA or RC COLA, 1950s-70s bottles. Personal Collection. Not very many know that the American soda brand,  RC COLA, was ...
1 comment:
Saturday, August 26, 2017

125. Casting Coup: POND’S ELITE PRINT AD MODELS (1957-1961)

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POND’S, the skincare cream that has been beautifying and protecting women’s complexions in an ever-changing world for over 150 years n...
2 comments:
Saturday, August 19, 2017

124. Brand Stories: BEAR BRAND MILK in the PHILIPPINES

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BEAR BRAND, the oldest milk brand of Nestle in the Philippines, has been nurturing the health of generations of Filipinos for over 100 ...
2 comments:
Friday, August 11, 2017

123. Punong-puno ng Sarap: MAGNOLIA SORBETES, 1983

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1983 was a period of turmoil in the Philippines, marked by destructive typhoon Bebeng, a major earthquake in Luzon , and the killing of...