Wednesday, August 31, 2016

74. GLAD RAINWEAR AND NOVUS RAINMATES: Gearing Up for the Rains in the 60s-70s:

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VILMA SANTOS--THE STAR FOR ALL SEASONS-- INCLUDING THE RAINY SEASON--as Glad Rainwear endorser, 1971. The rainy season is upon us onc...
Tuesday, August 23, 2016

73. Brand Icon: Alaska Milk’s ALASKA BOY (MICHAEL UYTENGSU)

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MICHAEL UYTENGSU, was widely believed to be the model of the "Alaska Boy" on the paper label of the popular Alaska Milk, introd...
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Monday, August 15, 2016

72. ANG TIBAY’S ELITE “CELEBRITY ENDORSERS” OF THE 1930s

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The most famous  local shoe brand of the Commonwealth era— ANG TIBAY —was started by the successful Filipino industrialist, Teodoro Torib...
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Wednesday, August 10, 2016

71. Creative Guild's 1985 TV Ad of the Year: MAGNOLIA "60 FLAVORFUL YEARS"

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1984 Creative Guild of the Philippines Best TVC, MAGNOLIA 60 FLAVORFUL YEARS MAGNOLIA 60 Flavorful Years is an Ace-Compton masterpiec...
Tuesday, August 2, 2016

70. You’ll Like This Very Mucho: FRESS GUSTO TVC 1975-78

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A new, but short-lived San Miguel Corp. bottled softdrink was introduced in 1975, with much hoopla, accompanied by a TVC, a catchy jingle...
Friday, July 22, 2016

69. LILET, IN COKE’S “TOMORROW’S PEOPLE” TVC (1987)

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LILET, AND HER MESSAGE OF HOPE FROM COCA COLA. Print ad. 1987 In 1986, Coca-Cola launched a new international advertising campaign—“Tom...
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Thursday, July 14, 2016

68. Brand Icon: Nestle’s TITA MAGGI (MENCHU GENATO)

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EVERYONE'S TITA--TITA MAGGI OF MAGGI NOODLES. As personified by the charming Menchu Genato, a Maryknoll graduate, ca. 1981. One o...
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