305. An Early GREENWICH PIZZA “First In Fast Pizza”Ad, 1978

GREENWICH "FIRST IN PIZZA" PRINT AD,1978

GREENWICH PIZZA is associated with Jollibee Corp. today—along with Chow King. But the country’s favorite Filipino pizza chain was started by a private individual—Mrs. Cresida Tueres—who put up a tiny pizza shop in Greenhills Commercial Center way back in 1971. She is credited with popularizing pizza with Filipino consumers, particularly budget-concious students—who found her pasta good, the pizza great, and the price right. Word spread of her special pizza and the stores that she put up --“first in fast pizza”.

In 7 years, Mrs. Tueres grew her business to a total of 20 outlets in Manila, ad with provincial outlets in Bacolod, Baguio, Batangas, Dagupan, and Iloilo. By 1994, her stores more than double  to 50 branches.

All the while, the Jollibee Foods Corporation under the Tan Cak Tiongs, was keeping watch on this rising local fast food star. The giant food corporation offered a deal that the GREENWICH owners could not resist, and thus acquired 80% of the pizza and pasta company in 1994.

The  operations and marketing savvy of Jollibee Corp. were put to effective use that yielded amazing results. Within the year a spanking-new GREENWICH branch opened at Ever Gotesco Commonwealth. Innovative products and flavors were introduced, packaging were redesigned and a new logo was launched reflecting the spirit of the new company, now known as Greenwich Pizza Corporation.   With just 53 stores, Greenwich had more than doubled its last  year’s sales from Php100 million to Php200 million!

 By 1996, TV advertising, starring young teen star Rico Yan, pushed GREENWICH to greater heights, followed by the success stories of John Lloyd Cruz’s commercials. When the year ended, stores had grown to 80 branches, with sales off  and sales of nearly Php500 million.  GREENWICH PIZZA—which started as a humble pizza counter in Greenhills 50 years ago—has made history by joining the ranks of  the biggest and best fast food chains in the country today.

SOURCES:

Cresida Tueres, the Woman Behind PH’s Famous Pizza, GreenwichPublished 2 months ago on November 9, 2020By Michael Lawrence Chua, https://metrocebu.news/cresida-tueres-the-woman-behind-phs-famous-pizza-greenwich/

 http://sliceapizzaatgreenwich.blogspot.com/p/history.html