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| TOHO TIQUE, 1968, unknown maker |
In 1933, TANCHO CORPORATION took regular soft pomade out of jars and bottles, and put them in a convenient, handy solid tick form that allowed me to control their hair with a swab and a dab—hence, TANCHO TIQUE.
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| COLONIAL COSMETIC STICK, 1966, unknown maker |
The vegetable-based medicated grooming stick would revolutionize men’s grooming products with its unique, convenient form, filling a niche in the market for quick and on-the-spot hair fixes. Pretty soon, the TIQUES category began filling up with me-too products, just a few years after TANCHO TIQUE’S super successful launch., 4 examples of which are shown on this page., launched from 1966 to 1968: COLONIAL, MIKADO, SINSU and TOHO TIQUE
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| MIKADO TIQUE, 1967, unknown maker |
But there was nothing like the pioneer TANCHO TIQUE which, using its marketing juggernaut, all wiped out the other tiques in a few years. To this day, TANCHO TIQUE in a stick continues to be produced, with a smaller, but hardcore following. The rest of the competitors have all been “ticked” off from market shelves in the 70s.
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