241. ANGEL FACE by POND’S, Print Ads 1959-1968

ANGEL FACE SKIN CARE, introduced by POND's in 1946

POND'S' is a world-famous brand of beauty care products, currently owned by Unilever. Its most well-known product was POND’s Vanishing and Cold Cream. By  the 1940s ,  it became the first skincare brand at a critical period when women assumed more  jobs as the men went to war.

EARLY ANGEL FACE ADS, with 1958 Miss Philippines Chuchay Tuason, 1959 ,1961

It was just after the war that POND’s introduced a new cosmetic line with the introduction of ANGEL FACE Compact Powder in 1946.  Before World War I, POND’S had been selling face and body powders, but never promoted them until 1932, when it officially launched its POND’S Powder line. A decade later, it introduced its range of Dreamflower powder products.

ANGEL FACE POWDER, 'BEAUTIFULLY MADE-UP', 1964

ANGEL FACE turned out to be a bigger success when the compact powder hit the market. The first ads proclaimed:  “A sensational new make-up that’s easier to apply—no water, no greasy fingertips. And it stays on longer than powder! A smoothing ‘cling’ ingredient is pressure-fused into Angel Face. Makes it go on evenly—stay on.”

ANGEL FACE POWDER, 'BE EVERYTHING', 1965

The ANGEL FACE Compact Powder was produced in the following shade: Blonde Angel, Ivory Angel, Pink Angel, Tawny Angel, Bronze Angel, Blushing Angel, Gypsy, Golden Angel. In 1950, a mirror case compact was added, a welcome product innovation.

ANGEL FACE POWDER, ELIZABETH KEESEY, 1966

In 1955, POND’S and the Chesebrough Manufacturing Company merged to become Chesebrough-Pond’s. By the end of the 50s decade, ANGEL FACE Compact Powder was introduced in the Philippine market, which was widely received by Filipinas, who loved the idea of a portable foundation powder kit to enhance their beauty.

ANGEL FACE POWDER, MILDRED LOWEINSOHN, 1966

The early ANGEL FACE ads showed Miss Philippines 1958 Chuchay Tuason as its model. She had modeled earlier for POND’S Cream. The new, squarish compact design was introduced in 1961.

LOCAL ANGEL FACE LIPSTICK ADS, adapted from the U.S., 1963

An attempt to diversify the line in 1963 resulted in the introduction of ANGEL FACE Lipstick, but this turned out to be a premature move. The print ads that came out locally were U.S. adaptations.

ANGEL FACE POWDER, ELIZABETH PINEDA, 1966

In 1964, the compact was re-designed to make it more circular. For the next years , ANGEL FACE was actively promoted via full color ads, using a variety of beautiful models and career girls—students, teachers, stewardess and at least, one actress.

ANGEL FACE POWDER, GINA PARRENO, ACTRESS, 1968

Today,  only ANGEL FACE Talc and Face Powder brands are available locally in plastic containers. The pressed powder compact is sold elsewhere like in Spain and parts of Asia.