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| GOLD EAGLE BEER POSTER, "PARA SA IYO, PARE KO!" |
GOLD EAGLE
BEER was launched around 1981, a
low-cost, flanker beer of San Miguel Corporation. It was looked at as a
light-bodied beer made for the working class to enjoy at day’s end. It was the
first beer assignment of McCann-Erickson, and the launch commercial was mainly
a brand awareness, jingle-based campaign that showed an eagle being released to
the skies, with shots of the product interspersed with the soaring bird, to the
beat of “Let the GOLD EAGLE fly!” refrain.
The account went back to Philippine Advertising
Counselors and in 1988, the agency developed a popular GOLD EAGLE campaign featuring the Bad Bananas, a group of actor friends that included Christopher de Leon , Edgar Mortiz, Jay
Ilagan† and Johnny Delgado† .
They had been stars in a highly popular comedy-variety TV show called “Goin’
Bananas” in 1986. It moved to IBC, and then to ABS-CBN, in 1987, where its
following grew bigger.
The story is set in a billiard hall where we find the Bad
Bananas at play. A kibitzer, superbly played by Ricky Fernando provides commentaries as they play, annoying them in
the process. (For his portrayal, Fernando would be named as one of the Top 10
Advertising Models for 1988).
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| RICKY FERNANDO, THE BILLIARD KIBITZER , Top 10 Ad Models for 1988 |
The billiards kibitzer then demonstrates his moves,
hitting the ball accurately one by one, as he amazes the gang with his playing
prowess. He even took their challenge to sink a bowling ball on the table! The
Bad Bananas rally around him, treating him with a bottle of GOLD
EAGLE BEER.
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| GOLD EAGLE BEER PHOTOBOARD |
There were two versions of the TVCs, one, dialogue-driven,
and the other, jingle-based using the full “Para
Sa ‘Yo,Pare Ko!” song. “Billiards” was perhaps the most memorable ad
produced by GOLD EAGLE BEER, which,
to this day, continues to delight its loyal core drinkers.
WATCH THE GOLD EAGLE BEER "Billiards" TVC Here:
WATCH THE GOLD EAGLE TVC "Billiards"
FULL JINGLE VERSION HERE:
CREDITS:
AGENCY: PAC/BBDO
CREATIVE DIRECTOR: Romy Sinson
ART DIRECTOR: Edwin Wilwayco
COPYWRITER: Julius Deslate
ARTIST: Pit Santiago
CLIENT: San Miguel Corp.
PRODUCT: Gold Eagle Beer
SOURCES:
Gold Eagle Beer "Billiards" - Philippines ,
1988, uploaded by vibesey
Published on Jul 23, 2016.
EKING'S GOLD EAGLE BEER COMMERCIAL, uploaded by: perfectmanastig
Published on Aug 12, 2008, https://www.youtube.com/watch?v=awSLuqN7E00
DWJJ
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