 |
| A COLLAGE OF TV SITCOM STARS AS PRODUCT ENDORSERS. |
TV situation
comedy shows rose in popularity in the 1970s, and spawned many characters that were
loved, adored and worshipped, even if they were fictional figures created by
imaginative television creatives. Advertising agencies realized the pulling
power of these sitcoms and the believable characters that animated them, and
before long, these sitcom personas, began appearing in print ads to endorse
products and push services.
JOHN EN MARSHA for
LIBBYS’ (1975) and IMARFLEX (1987)
WATCH "JOHN EN MARSHA" HERE:
“JOHN EN MARSHA” was a hugely-popular TV
sitcom that ran for over 16 years (1973-1990) on RPN Channel 9. The sitcom
starred no less than the King of Comedy, Dolphy as the impoverished John
Puruntong, with Nida Blanca as his wife, Marsha Jones, who comes from a family
of means. Mother-in-law Doñya Delilah (Dely Atay-Atayan). is the foil who often
provides the conflict, berating John no end for his lack of drive when things
go awry (“Kaya ikaw John, magsumikap ka…).
The Puruntong children were played by Rolly Quizon and Maricel Soriano as the
young Shirley. Matutina played Doña Delilah’s side kick.
 |
| MATUTINA & SHIRLEY PURUNTONG for Libby's Pork & Beans, 1975 |
The JOHN EN MARSHA
characters appeared in a few ads, and the earliest from 1975 featured Matutina
(Evelyn Bontogon, in real life) and Shirley (Maricel Soriano, for LIBBY’S PORK & BEANS. “Libis is di Bis!” became the brand’s
battlecry which caught on wit the public. Maricel Soriano would grow into a
fine, award-winning TV & movie actress, and is dubbed as the “Diamond Star”
for her achievements.
 |
| MARSHA, DELILAH, AND MATUTINA, for 3-D Turbo Iron 1987 |
A decade later, JOHN EN MARSHA characters (Marsha, Doña
Delilah and Matutina) were tapped to promote IMARFLEX Turbo Cordless Iron in print ads that ran in women;s magazines
in 1987.
WATCH 'CHICKS TO CHICKS' HERE:
Freddie Webb was Jimmy Capistrano to Noval Villa’s Ines, who portrayed his wife in this zany 1984 sit-com called CHICKS TO CHICKS.Aired every Wednesday on Channel 13, CHICKS TO CHICKS traces the hilarious goings-on in the Capistrano house that counts sexy belles like Carmi Martin, Ruby Anna, Maria Teresa Carlson, Bong Dimayacyac and Lorraine Schuck as co-residents. Chiqui (played by Chito Arceo) was the testosterone-driven brother of Ines. In 1987, it moved to Channel 2 (ABS-CBN) and retitled Chika-Chika-Chicks.
 |
| THE CAPISTRANOS (Freddie Webb & Nova Villa) of CHICKS TO CHICKS, 1984 |
The Capistranos, Freddie and Nova, were the featured endorsers for LIGO Sardines, in this print ad that came out in the 80s.
CHAMPOY for 3-D
DEBONAIRE ELECTRIC FANS (1980)
LISTEN TO 'CHAMPOY' THEME SONG HERE:
The revolutionary comedy show that did not sit too well
with the Marcos administration, began in 1980 as CHAMPOY. The gag show often featured politically-inspired
characters and sketches, performed by Subas Herrero,Noel Trinidad, Tessie
Tomas, and featuring Mitch Valdez. Aired on RPN Channel 9, CHAMPOY’s popular segments included “Mr. Boom-Boom”, “Walang
Sisihan”and Tessie Tomas’ impersonations—including Meldita, a parody of Imelda
Marcos.
 |
| SUBAS HERRERO, TESSIE TOMAS & NOEL TRINIDAD of Champoy for 3-D Fans |
On its first year, CHAMPOY
bagged its first endorsement for 3-D products.
This print ad, which is part of a series is for 3-D Debonaire Fan models.
SOURCES:
DOLPHY`S BEST JOHN AND MARSHA FUNNY VIDEOS, uploaded by
JBDONJ De Leon, Published on Nov 19, 2016, https://www.youtube.com/watch?v=nXhpXO7RCyw
Chicks to Chicks (April 16, 1980 full episode), uploaded
by inthiscorner100
Published on Sep 4, 2015, https://www.youtube.com/watch?v=sCqL3XfFSmo
CHAMPOY Theme Song - Subas Herrero and Noel Trinidad,
uploaded by
Jennychicolini, Published on Jan 20, 2013
1987
ReplyDelete