In the 80s, Nestlé Philippines has been toying with the
idea of coming up with a more affordable milk alternative to uplift the health
of Filipino children. In 1986, the fruits of Nestlé’s labor finally culminated in
the launch of a revolutionary milk blend that combines powdered filled milk
with soya—New! Nestlé TWIN.
The launch ad of Nestlé TWIN harped on its unique, twin-protein blend—from refreshing milk and
nutritious soya. It was also enriched with Vitamin A, D3 and Minerals, thus
making it a perfect drink for kids and their families, for all-around good
health. What’s more, it was cheaper than real milk brands. Thus, when Nestlé TWIN was rolled out complete with
advertising and marketing, hopes were high for its acceptance and success.
Nestlé TWIN was slow to catch on, but Nestlé Philippines
kept the product in the market as it believed in its potential as a milk
alternative. Consumer research revealed that its taste was an issue—often described
as being bland, and less flavorful than real, dairy milk. A product reformulation
was planned, and a more engaging promotional support was initiated.
RICHARD & RAYMOND GUTIERREZ TAKE A BREAK FROM THE SHOOTING OF THE NESTLE TWIN TV AD, to pose with Ace-Saatchi account manager Sandy Espinosa, and creative director Nancy Tizon. Also with the twins is sibling Elvis Gutierrez. Photo courtesy of Nancy Tizon-Truscott. taken in June 1990.
By the beginning of 1990, a newer version of Nestlé TWIN was completed—richer,
creamier, “mas malinamnam” . The relaunch advertising was also revamped--the
language shifted to Tagalog and English, and for better mass appeal and engagement—two
adorable 6-year old twin boys were cast to become Nestlé TWIN endorsers.
It was through Nestlé TWIN’s relaunch advertising that
twins Richard and Raymond Gutierrez were thus recognized by the whole
Philippines. They had been appearing in several local films since they were 3
when they were discovered for the commercial. The twins hammed it up as they delivered
their lines with all their cuteness:
“Ako si Richard!”
“Ako Si Raymond!”
“Meron akong twin.”
“Meron din akong twin.”
“Hindi ikaw!”
“Hindi rin ikaw!”
(Together) “Ang twin ko...New Nestle Twin!”
WATCH THE GUTIERREZ TWINS--Then & Now:
It was at this point that their father, 60s matinee idol,
Eddie Gutierrez, takes over to say that: “Paborito taaga ng aking twins ang-- Nestlé
TWIN! Masarap na, masustansya pa! Kaya naman, very healthy ang aking twins!”.
The commercial ends with a spritely song that repeatedly hailed Nestlé TWIN as “Kakambal
sa Paglaki”. Their successful commercial appearance boosted their stock, paving
the way for an active showbiz career that continues to this day.
CREDITS:
ADVERTISER: Nestlé Philippines
PRODUCT: Nestlé Twin
PRODUCT MANAGER: Noel Felix
PRODUCT MANAGER: Noel Felix
AGENCY: Ace-Saatchi & Saatchi
Advertising
CREATIVE DIRECTOR: Jimmy F. Santiago
WRITER: Nancy Tizon
ART DIRECTOR: Bingo Bautista
PRODUCER: Paul Suarez, Carrie Villamor
ACCOUNT: Sandy Espinosa
SOURCES:
Raymond Gutierrez: https://en.wikipedia.org/wiki/Raymond_Gutierrez
Richard Gutierrez https://en.wikipedia.org/wiki/Richard_Gutierrez
From Cuties to hotties RICHARD & RAYMOND GUTIERREZ !!
Uploaded by terdc, June 1, 2017:
Is that true that Nestle Twin was gone? I think it was defuncted in the 1990s.
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