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| 1989 TITA FRITA CATSUP AD, with the wholesome Rita Avila. |
As Nestle’s Tita Maggi was winding down her reign, another “tita” appeared on the ad scene as the brand name for a condiments line by Zest-O Corporation. TITA FRITA included bottled tomato and banana catsup, and hot sauce.
They found the image of TITA FRITA in Rita Avila, then a 24 year old actress with 2 years of showbiz experience under her belt. She had dabbled in commercial modeling in her teen years, and no one knew at that time that her career was about to soar with her appearance in so-called "ST" films, with soft core content.
Surprisingly, the wholesome TITA FRITA character took off when the ads aired, and so did Avila’s rise to stardom as a sexy, and later as a dramatic actress.
Today, TITA FRITA is no longer as extensively advertised (now sold as institutional products). However, Rita Avila, aka TITA FRITA, continues to enjoy her showbiz career to this day, on both the TV and film screens.
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SOURCES:
Tita Frita Photo Source: Mr. & Ms. Magazine, 1989.
RITA AVILA 1965 IPINANGANAK PAREHONG EDAD NA SI CLAUDIA ZOBEL alyas THELMA MALOLOY-ON PEBRERO 1964 IPINANGANAK SA MGA 80'S SEXY STAR NOONG DEKADA PELIKULA NABUDOL NA-AKSIDENTENG NG KOTSE MANEHO NAMATAY NG PEBRERO KATORSE 1984
ReplyDeleteExcuse me, please don't make all your words capitalized. Others will think you're shouting.
DeleteAlex, where did you get Mr. and Ms. Magazine? In your shelf or in the national library?
ReplyDeleteAlso, where did you get the source pic of the March 1982 Rita Avila commercial of Band-Aid? In one of ad books or in magazine?
From my personal library, I have most major magazines, some as far back as 1925. I was the copywriter for the Band-Aid commercial; the pic of Rita Avila (her screen name) comes from the photo board we did after the shooting.
ReplyDeleteIs there a video of that ad, sir?
Delete