FILIPINAS LIFE ASSURANCE COMPANY was founded on 27 April
1933, as a subsidiary of Filipinas Compañia de Seguros, in response to the
Insurance Commission’s ruling that insurance companies must have separate life
and non-life business divisions. The parent company--Filipinas Compañia de
Seguros—had been founded earlier in 1913 by Antonio Melian with brothers-in-law Fernando Antonio and Enrique Zobel y de Ayala.
The business was briefly interrupted by the war, and when
FILIPINAS LIFE resumed its operations, it would flourish and become a dominant
name in industrial life insurance for over 30 years thru the 1970s. All the
more when FILIPINAS LIFE began advertising on radio, using a high-recall jingle
first heard on the airwaves in 1977.
LISTEN TO THE FILIPINAS LIFE JINGLE HERE:
Advertising icon Greg Macabenta of Advertising and
Marketing Associates (AMA), penned the lyrics, which was produced by Rusty
Velila. Music was provided by the famed
D’Amarillo Studio Orchestra while the singers were billed as “The Filipinas
Singers”.Needless to say, the FILIPINAS LIFE Jingle became one of
the most widely-heard jingles in the country, catapulting the company topmost
in the minds of Filipinos.
In 1990, FILIPINAS LIFE became Ayala Life Assurance Inc.
to underscore its transformation into a full-service life insurance company. Twenty
years later, it would be renamed BPI-Philam Life Assurance Corp.,( BPI-Philam ) following the
sale of BPI’s stake in Ayala Life to Philam Life.
Despite its new name, oldtimers still recall the insurance
giant’s former name through the strains of a memorable jingle that woke everyone
up in the early morning, singing along with its catchy chorus—FILIPINAS…FILIPINAS
LIFE…FILIPINAS LIFE ASSURANCE COMPANY!!
Macabenta, Gregg. How to Make a Benta: Anecdotes,
Lectures & Articles from the Advertising Wars Paperback – March 28, 2011
youtube, Filipinas Life (famous 70s jingle), posted by limva123, April 9, 2013.
Hi,meron prn po bng filipinas life assurance ngaun?
ReplyDeleteOpen pa po ba ang filipinas life assurance ngayun?need ko lng poh....
ReplyDeleteSan po address now ng filipinas life insurance
ReplyDeleteHi..gud eveng.mayrun lang ako katanunagan sa filipinas life nsurance.kasi ang mga magulang ko ay member din sila.ang tanong ko lng po.may mkuha po ba sila na nsurance.kasi matagal na silang patay.gsto ko lang alamin kung may mkuha po ba kami.sina venancio llagas.at priscella llagas..cmplito pa yung passbook.pki pm lng po.kung saan namin mkuha.tanx and god bless...
ReplyDeletePaano ba ma claim ang insurance na ito? Member kasi ang aking tiyahin..ngayon 83 yrs old na siya .pls help
Deleteat saan nmin mkuha po.ang knilang nsurance...dito po kami sa cagayan de oro city...
ReplyDeletemeron po ba dito sa cagayan de oro city ang filipinas life nsurance.
ReplyDeleteAno ang ipakitA nmin sA nyu po.para maniwala kayu na member ang magulang namin.pki pm lang po.maraming salamt po.
ReplyDeleteSaan po ngayon ang filipinas life insurance company?
ReplyDeleteGood day po member yong father ko ng Filipinas life insurance company po.. Saan po Ito located ngayon didto sa Cagayan de Oro City?
ReplyDeleteP check nga po sa records nyo yun s deceased parents namin na sina Antonio Rodriguez, St.nd Encarnacion C.Rodriguez if meron pa po ma claim from previous contributions nila sa inyo?ty.
ReplyDeleteGood day, meron pa po ba Ngayon dito sa BacOlOd city office anG filipinas life assurance co
ReplyDeleteI used to sing this jingle when i was a little kid.
ReplyDeletehi good am po, member po ako ng filipinas life ..since I was 4 years old, ikinuha po ako ng mga magulang ko, at nakita ko po ang policy number at contract nito, deceased na po mga parents ko....katanungan ko po ay kung may ma claim po ba ako?
ReplyDeleteOpen paba life assurance?
ReplyDeleteMeron pa po ba filipinas life.???
ReplyDeletePaano po yung mga nahulog sa assurance?? Panu po makukuha??
ReplyDeleteYung papa po kasi members po siya sa Filipinas Life Assurance Company noong 1965?May Filipinas Life Assurance Company po ba sa Butuan city?Pakitingin po sa computer yung name ng papa ko CEFERİNO PATULİN CALİMBO Yan po name niya,paki pm po sa Gmail ko thank you po,yung reply niyo🙂
ReplyDeletetanong ko lng po may makukuha po ba ang tatay ko matagal na kasing patay yon at ano po ang requirement pls reply
ReplyDeleteMember po yung lolo ko s filipinas life assurance company matagal n pong patay po.nsa akin po yung booklet at condation terms po.name po ng lolo ko po Erenio Mislang po name ko po Priendlyn Mislang Ripel contact number ko po 09776807812
ReplyDeleteNgayun ko lang nakita po yung passbook
ReplyDeleteHi greetings po. Gusto ko lang po itanong kung may makuha pa po ang mama na hawak a rin po ang kanyang policy ng filipinas life assurance. Thanks.
ReplyDeleteMember at na insured kaming 3 na magkapatid mg nanay ko,noon , pero nawala na yong policy ,sinabi mg mother ko na may filipinas life insurance kaming tatlo hut she forget where the documents paano namin ma trace ito . Puede ba sa pangalan pude ba sa pangalan naming tatlo ma trace ito , my mother is now 80 years old now.
ReplyDeleteHello po.tanong ko lng po, may makuha ok ba any amount yong direct family ng insured if patay na po yong insured member? If so, paano naman po? At ano po ang mga requirements?pls
ReplyDeleteHello po.tanong ko lng po, may makuha po ba any amount yong direct family ng insured if patay na po yong insured member? If so, paano naman po? At ano po ang mga requirements?pls
ReplyDeleteHello po gusto po namin malaman kung mayroon rin po bang benefits ang mga naiwanan na mga anak ng yumaong member ng cocofeed?
ReplyDeleteHello po,member po father k ng filipinas life assurance company,mtagal n po cya patay,ngayon lng po nmin nkita yun insurance policy nya at iba mga dokumento n ngpptunay n nghulog cya ng mtagal n panahon,meron po kya kmi mkukuha?
ReplyDeleteNg eexist p po b ang filipinas life assurance
ReplyDeletePano po b kmi mgkkaroon kaugnayan s nmmhala s filipinas life assurance,pra mlaman if my mkukuha pp beneficiary ng tatay k n.mtagal n po nmatay
ReplyDeleteAsk ko lng po if may makuha po ba ang mama ko. Claudia Leono. Patay na po sya.
ReplyDeleteGood day maam@sir!tanong ko lang po kung may makuha po ba pang benefits ang mga anak na yumaong c Pedencio Maputol.salamat sa sagot.
ReplyDeleteTanong lang po...ano ang rebrand name ng Filipinas life assurance company nila sa ngayon..yon present name company nila?
ReplyDeleteHello po since I 3 years old kinuha po ako Ng magulang ko ng filipinas life assurance .at nandito sa akin ngaun ang policy # papano kopo ma ca claim?
ReplyDeleteKanino ko po ba pwedeng ipagpaalam ang pag gamit ng JINGLE na ito para gamitin sa campaign nila LENI at KIKO
ReplyDeleteHello po naka insured po Ang father ko Dito since Sept. 28,1983
ReplyDeleteHindi na po Siya nakakapag trabahobat may sakit na rin po Siya
Paano po makaka claim sa ahensiya nuo