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| SUSAN ROCES, LUX AD, 1960s. |
\Queen of the Philippine
Movies,
SUSAN ROCES (born Jesusa Purificación Levy Sonora, 28 Jul. 1941 in Bacolod) began her movie
career at age 8, when she was cast in the movie “Mga Bituin ng Kinabukasan” by Nepomuceno Productions.
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| SUSAN ROCES in a Philippine Charity Sweepstake color print ad, 1960 |
Dr. Jose Perez, Sampaguita
Pictures’ big boss “re-discovered” her as a teen beauty, when she was already in
Manila, an interna of La Consolacion College. She passed her screen test and
was given the screen name “Susan Roces” (after Susan Magalona and the Roces
Publications).
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| .SUSAN ROCES does a LAVORIS Mouthwash and Gargle print ad, 1961. |
First introduced in “Miss Tilapia” and “Bokingera (Daw)”
(1956), Roces would rise to become one of the most celebrated and influential actresses
of the 60s era, especially when she went free-lance, acclaimed as the queen of
Tagalog cinema, for such movies as “Susan, Susay Susie”, “Susanang Daldal”, (1962), “Bayan Ko, Lumaban Ka” (1965), “Maruja”
(1967), “Divina Gracia” (1970) “Patayin
mo sa Sindak si Barbara” (1974). She would win a back-to-back Best Actress Famas
award for “Maligno” (1978), and “Gumising ka , Maruja” (1979).
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| SUSAN ROCES for LIFEBUOY SOAP, with Romeo Vasquez, 1960 |
Roces reached a milestone in her career
when she married widow of Fernando Poe Jr.[, who left her a widow in
2004. Daughter Grace Poe is a senator. On
TV, Roces was in “John en Shirley”, an ABS-CBN comedy show until October 2007.
She currently is still in the top rating “FPJ: Ang Probinsyano” series which
began in 2015.
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SUSAN ROCES PRESENTS...MODERN REST BED. Print ad, 1965.
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At her peak, Roces was avidly sought by companies for
endorsements—from Coca Cola to beauty and personal products like Lux. Now
regarded as an icon of Philippine movies, the much-loved and respected actress continues
to appear in TV commercials for such products as RiteMed and Champion. Then, as
now, Susan Roces has the face that refreshes, and a voice that sells.
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| CHAMPION ENDORSER, courtesy of susanroces,blogspot.com |
SOURCES:
Susan Roces, First Lady and Eternal Queen of Philippine Movies,
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