Friday, February 3, 2017

94. Creative Guild Print Ad of the Month, February 1989: MEDIKER ANTI LICE SHAMPOO


In 1989, Procter and Gamble Phils. launched a medicinal anti-lice shampoo with the brand name, MEDIKER. The brand was launched with a TV commercial that featured a very young Judy Ann Santos, using a “suyod” ( fine-toothed comb) to remove lice from her long hair.


The TVC was launched alongside these two-page print ads, that depended on its cleverly-written copy to catch readers’ attention. The ad was selected one of the best print ads of the year,  at the Creative Guild Ad of the Year competitions. MEDIKER had a short-lived presence in the market, and was discontinued after a year or so.

CREDITS:
ADVERTISER: PROCTER & GAMBLE PHILS.
AD AGENCY: ACE-SAATCHI & SAATCHI ADVERTISING
CREATIVE DIRECTOR: Ramon Jimenez Jr.
COPYWRITERS: Don Bautista / Ariel Dalisay
ART DIRECTORS: Ariel Dalisay / Don Bautista
PRINT PRODUCER: Beloy Angeles

1 comment:

  1. QUANTUM BINARY SIGNALS

    Professional trading signals sent to your cell phone every day.

    Start following our signals today & gain up to 270% a day.

    ReplyDelete