Monday, April 4, 2016

53. Promotional Premiums: COKE MINIATURE CASE AND MINI-COKE BOTTLES

MINI-COKE CASE FOR YOUR MINI-COKE BOTTLES. Print Ad, 1953.

One of the most popular promotions that Coca-Cola launched in the early 1950s was a redemption promo that allowed consumers to exchange specially-marked crowns for miniature Coke bottles--right down to their small crimped metal caps and contents. Later, a miniature wooden Coke case replica, was also offered that could accommodate 24 mini-bottles..

1951 COKE PRINT AD SHOWS AN ACTUAL-SIZE WOODEN COKE
CASE, "Drink Coca Cola in Botlles".. 
The promo was announced through print ads and point of sale materials. The copy goes:
FREE!  A Toy Novelty for 20 Marked Crowns

Here’s a welcome novelty for your miniature bottles. You can now get a Miniature Coca-Cola case by exchanging 20 marked crowns with any of your friendly Coca-Cola salesmen or at the Coca-Cola Bottling Plant.

THE ACTUAL COKE CASE AND BOTTLES REPLICA, ca. 1953.
Courtesy: Siglo Antiques and Collectibles

Keep on collecting marked crowns to own this attractive Miniature Coca-Cola Case. And remember, to fill the case , Miniature Bottles are still available for five marked crowns each. 5 marked crowns per miniature bottle.


Today, these vintahe miniatures are avidly being collected by Coke collectors and antique enthusiasts, souvenirs of the the those years when Coke refreshed everyone's thirst, whether big--or small!

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