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| FREE MOVIES IN DECEMBER--courtesy of Dari Creme. Print Ad from 1964. |
December--'tis the season for the Metro Manila Film Festival!! But two years before the MMFF was founded under the Manila mayor Antonio Villegas, Procter and Gamble's leading margarine brand--
DARI CREME--was already promoting Philippine movies with its FREE MOVIES Christmas promo, launched in 1964.
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| A CHRISTMAS GIFT FROM DARI CREME--FREE MOVIES, ca. 1964 |
All one had to do was collect the specially-marked
Dari Creme "Santa Claus wrappers". Each wrapper was worth 10 centavos, and you can use these when you get a movie ticket at any of the participating first class movie houses listed on the ads (some of which have long gone out of business!). But one had to hurry--as the promo was only good from December 1, 1964 to January 7, 1965.
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| PREMIERE PRODUCTIONS INC. MOVIE AD, 1953. |
Talking about Philippine movies, here's a related ad from Premiere Productions--1949 Producer of the Year--which announced its 1952 releases through its Christmas ad published on Literary Song-Movie Magazine in December 1951.
Dari Creme is now under Magnolia, Inc. of San Miguel Corporation since 1994, together with another former P&G product, Star Margarine.
ReplyDeleteYes, I worked on those brands when I was servicing the P&G account, and worked on the same brands when they were acquired by SMC-Magnolia, a client I handled for over 20 years.
ReplyDelete