|ST. JOSEPH ASPIRIN FOR CHILDREN, Print Ad, 1965|
One was America’s leading brand, ST. JOSEPH ASPIRIN FOR CHILDREN. St. Joseph was already about 80 years old in the 60s, doctor-approved and trusted by mothers to give quick and safe relief. It has a pleasant-tasting true orange flavor and a a creamy texture that children preferred. The aspirin brand may have gotten its name from its roots—St. Joseph; but others contend the brand was named after the patron saint of (among other things) families, children and the sick.
|ST. ANTHONY ASPIRIN FOR CHILDREN, Print Ad, 1961|
On the other hand, a local aspirin brand was developed and distributed by Metro Drug Corp. and gave it the name ST. ANTHONY FRUIT-FLAVORED ASPIRIN FOR CHILDREN. St. Anthony was invoked in recovering lost things, so maybe the product was so named for the easy recovery of children from fever and its discomforts. The ads harped on the three appealing flavors of the product: Orange, Pineapple and Strawberry.