CHANTAL UMALI discovers young love in this charming 1994 Purefoods TV ad, that endeared the cute, but chubby moppet to an adoring TV audience. This ad was voted as one of the Top 25 Classic Ads at the 4A's 2001 PILAK Awards.
“Carlo sat beside me today…” the girl’s thought voice began.
Carlos, it seemed, had notice her cute chubbiness—“I ate too much kasi eh”, she
shyly admitted. She vowed to say goodbye to chocolates…goodbye to spaghetti...but
couldn’t get herself to say goodbye to the tender, juicy, meaty deliciousness
of Purefoods Hotdogs. She chose instead to bid good bye to…Carlo!
The charming girl who portrayed KC was a Chantal Umali. Her commercial for that
now-classic commercial placed in the finals of the 1994 Creative Guild TV Ad of
the Year. In 2001, the commercial was chosen as one of the winners of the 4As
PILAK (Pilipino Advertising Klasiks)
Awards, honoring the top 25 classic ads of the Philippines—mga patalastas
na walang wagas.
After conquering advertising , Chantal briefly joined
showbiz and became part of the cast of the popular teen oriented TV series TGIS.
She put her showbiz career behind to become a happy wife and mom. Not only
that, she has transformed from being the cute, chubby girl that we know from
that famous Purefoods commercial into a healthy and fit yoga practitioner.
She continues to find work in commercials, but what keeps
her busy is her work at Yoga Philippines in Parañaque as a yoga fitness
instructor.
Her battle-with-the-bulge success story has inspired many, and we
are sure that even the makers of Purefoods Hotdogs will say yes to her beautiful
change!
CREDITS:
AGENCY: Lintas / CLIENT: Purefoods Corp.
Creative: Ompong Remigio / Producer: Cecille Labonete
Director: Mac Alejandre /
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